IN THE WORLD OF BLESSED LACK OF FREEDOM: MEDIATIZATION AS A BASIC CHARACTERISTIC OF MEDIA CULTURE

Authors

DOI:

https://doi.org/10.34680/EISCRT-2025-1(10)-19-59

Keywords:

mediatization, media culture, screen culture, socio-cultural mythologem, world as text, linear text, hypertext, virtual reality, fake, meme, manipulation of consciousness

Abstract

The author considers mediatization generated by mass communication through the specifics of its impact on modern socio-cultural institutions, including the processes of socialization and enculturation of the individual characterizing media culture as a certain stage of cultural development corresponding to the information society.  The article characterizes the specific features of modern media culture, and also outlines the characteristics of mediatization, which in modern conditions acts as a technology of manipulation of consciousness and an instrument for representing the mythologemes of screen culture, as the modern phase of cultural development is also designated. The author comes to the conclusion that mediatization, at the present stage of its development using the entire arsenal of new information and communication technologies, has a purely mythological nature and, being a product of the postmodern culture of simulacra and total play, manipulates the consciousness of individuals, asserting the values of consumer society in it and other relevant socio-cultural mythologemes conditioned by the problematic geopolitical discourse of the era.

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Author Biography

Olga Pavlova, Krasnodar State Institute of Culture, Krasnodar, Russia

Doctor of Philological Sciences, Associate Professor, Associate Professor of the Department of Social and Cultural Activities, Editor of the magazine “Cultural Life of the South of Russia” 
e-mail: lexfati72@mail.ru

 

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Published

2025-03-26

How to Cite

Pavlova, O. (2025). IN THE WORLD OF BLESSED LACK OF FREEDOM: MEDIATIZATION AS A BASIC CHARACTERISTIC OF MEDIA CULTURE. Experience Industries. Socio-Cultural Research Technologies, (1 (10), 2025), 19–59. https://doi.org/10.34680/EISCRT-2025-1(10)-19-59

Issue

No. 1 (10), 2025: Experience industries. Socio-Cultural Research Technologies

Section

Reflections