Algorithmic hegemony of AI, or a scenario of "coercion" towards consensus on the path to the final destruction of authorship

Abstract

The article analyzes one of the most pressing aspects of the contemporary media landscape: the complete and partial replacement of human authors with artificial intelligence (AI) algorithms. Using illustrative examples such as the covert use of AI by a major U.S. media company, CNET, the mass production of propaganda cartoons in China, and AI spam attacks on literary journals, the authors explore not only the technological aspects but also profound socio-philosophical issues. Concepts such as Roland Barthes’ "death of the author," Karl Marx’s "alienation," and Michel Foucault’s "biopower" are employed to examine key questions: Who is responsible for content? When there is no human author, how can AI become an ideal tool for creating ideologically sterile discourse and controlling public opinion? Why does the influx of algorithmic content lead to "trust crises" and the "death" of the reader? The article offers more than a mere description of this technological trend; it serves as a warning about a fundamental shift in ways of generating meaning. The authors demonstrate that the battle for the future of culture and politics is being fought today in the space between human authenticity and algorithmic efficiency. The problem is exacerbated by the fact that the modern media environment actively adopts and even encourages the emergence and dissemination of AI-produced products, creating a fundamentally new type of cultural consumption where the value of originality is replaced by the spectacle of algorithmic combinations. This has sparked not only theoretical debates but also tangible conflicts in the realms of intellectual property and copyright law. Thus, the invasion of artificial intelligence into the sphere of creative work represents not merely a technological challenge but also a profound worldview crisis that requires a reevaluation of the very foundations of artistic creation and cultural production in the digital age.