Subject ontology of media philosophy of analog and digital technologies in foreign research

Authors

DOI:

https://doi.org/10.34680/EISCRT-2026-3(16)-19-43

Keywords:

media philosophy, subject ontology, geography of foreign media philosophy, digital ecosystem, metaverse, virtual reality, immersion, theory of mind of artificial intelligence

Abstract

This article reviews international studies focusing on the development of the subject ontology of media philosophy in the context of media's transition from analog to digital media. The analysis is based on the principle of technological determinism, which plays a leading role in a number of media concepts. This review examines the works of English-speaking thinkers from North America, as well as German-speaking and French-speaking thinkers from continental Europe. The significant influence of the French school of postmodernism and the Toronto School of Media on the development of the subject ontology of media philosophy is emphasized. This influence is reflected in the methodological potential of phenomenology, semiotics, hermeneutics, pragmatism, structuralism, positivism, and intuitionism, which have transformed the structure of media as not only written text but also visual culture, as well as the virtual culture of metaverses, in the development of which gaming industry technologies have played a significant role. These technologies have strengthened the role of visual communication. Nearly all cultural institutions have adopted this new language of media. The thesis that technological media tools shape contemporary cultural practices is confirmed. These include practices of digital access to the semantics of museum exhibits, fine art exhibition presentations, festivals, and theatrical productions. The digital transformation of media has been linked to the digital transformation of the emotional sphere of modern humans, in which emotional design and empathy interfaces play a key role. They are the realization of the theory of mind in artificial intelligence technologies.

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Author Biography

Alexander Loiko, Belarusian National Technical University, Minsk, Belarus

Doctor of Philosophical Sciences, Professor, Head of the Philosophical Teachings Department
e-mail: loiko@bntu.by

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Published

2026-09-26

How to Cite

Loiko, A. (2026). Subject ontology of media philosophy of analog and digital technologies in foreign research. Experience Industries. Socio-Cultural Research Technologies, 3 (16), 19–43. https://doi.org/10.34680/EISCRT-2026-3(16)-19-43

Issue

No. 3 (16) (2026): Experience industries. Socio-Cultural Research Technologies

Section

Reflections