FAN DISCOURSE: PECULIARITIES OF CREATION AND CONSUMPTION ON THE EXAMPLE OF FOOTBALL COMMUNITIES IN VK.COM SOCIAL NETWORK

Abstract

The study is dedicated to the analysis of the features of the formation of online fan discourse in asynchronous multimodal discursive fields on the Internet on the example of football communities in the social network vk.com. The empirical base of the study was network data (posts on community and group walls, comments on posts, statistics on likes of posts and comments, statistics on reposts, popular posts) obtained from the 3 most popular Russian football-themed online communities and uploaded through the vk.com API interface. On the basis of the processed network data the discursive fields of football communities were built and analyzed. This allowed for describing culturally significant concepts and the scenarios of communicative behavior of football fans conditioned by them, as well as to identify universal and specific scenarios of communicative patterns of behavior in the fan culture.

For citation:
Katermina, V. V., & Gnedash, A. A. (2023). Fan discourse: peculiarities of creation andconsumption on the example of football communities in vk.com social network. Experience industries. Socio-Cultural Research Technologies (EISCRT), 1 (2), 23-44. (In Russian). https://doi.org/10.34680/EISCRT-2023-1(2)-23-44