SCYSCRAPER: A CASE FOR CONSPICUOUS AND DIGITAL CONSUMPTION
DOI:
https://doi.org/10.34680/EISCRT-2023-3(4)-21-43Keywords:
skyscraper, consumer society, digital society, value of housing, tower, adaptation of a literary workAbstract
Mass construction of high-rise buildings in the USSR and other countries is associated with post-war urbanization and the problem of accessibility of infrastructure. However, unlike the problems of urban planning, the social aspect of such a development is unfairly deprived of attention in scientific discourse. In order to study the influence of high-rise buildings on society in general, and on man in particular, the article examines the image of the tower in cultural and socio-philosophical discourse. The image of towers on the canvases of Peter Brueghel the Elder is analyzed. The images of towers in world cinema are considered on the example of the films “Metropolis” in 1927 and “High-rise” in 2015. An attempt is being made to identify the value and risks of owning a living space in relation to the number of floors of an apartment in a high-rise building. The approaches of G. Simmel, J. Baudrillard and R. Gifford to housing consumption and the urban environment are analyzed. Conclusions are drawn that some social practices, fixed by the consumer society, are also transposed to the housing consumer.
For citation:
Sonina, L. A., & Churin, V. V. (2023). Scyscrapper: a case for conspisious and digital consumption. Experience industries. Socio-Cultural Research Technologies (EISCRT), 3 (4), 21-43. (In Russian). https://doi.org/10.34680/EISCRT-2023-3(4)-21-43