THE RELATIONSHIP OF CINEMA JOURNALISM AND PR IN THE FORMATION OF THE INFORMATION AGENDA (BY THE EXAMPLE OF PROMOTION OF THE SERIES “KING AND THE CLOWN” BY THE “KINOPOISK” SERVICE)

Authors

DOI:

https://doi.org/10.34680/EISCRT-2024-1(6)-167-196

Keywords:

PR, cinema journalism, streaming service, new media, multimedia, information channels, promotion strategy

Abstract

This paper studies the relationship between the functions and theories of two subsequently adjacent spheres: journalism and PR. Since a proper literary base on this topic has not yet been formed, the author is trying to draw up a diagram with his own hands that reveals the essence of PR journalism in the process of implementing projects of the new media platform “Kinopoisk”. One of the most striking media promotion strategies of the Kinopoisk service over the past couple of years is the information service of the series “The King and the Clown.” The use of several methods of covering cinematic and cultural news at once demonstrates the process of a steadily promising merger of PR and journalism. The content that is published on the platform is specific film information, and the content that is generated around the platform itself is an original PR product dedicated to cinema. It is it that continuously creates informational occasions for professional film journalism and provokes waves of discussions on social networks among the viewing audience. Such a merger speaks of a deeper diffusion of phenomena, the analysis of which is the subject of the article presented by the author.

 

For citation:
Anisimova, A. L. (2024). The relationship of cinema journalism and PR in the formation of the information agenda (by the example of promotion of the series “King the Clown” by the “Kinopoisk” service). Experience industries. Socio-Cultural Research Technologies (EISCRT), 1 (6), 167-196. (In Russian). https://doi.org/10.34680/EISCRT-2024-1(6)-167-196

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Author Biography

Alexandra Anisimova, Information and analytical Agency “URA.RU”, Ekaterinburg, Russia

regional editor of the telegram-channel
e-mail: sasha_anisim@mail.ru

 

References

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Published

2024-03-18

How to Cite

Anisimova, A. (2024). THE RELATIONSHIP OF CINEMA JOURNALISM AND PR IN THE FORMATION OF THE INFORMATION AGENDA (BY THE EXAMPLE OF PROMOTION OF THE SERIES “KING AND THE CLOWN” BY THE “KINOPOISK” SERVICE). Experience Industries. Socio-Cultural Research Technologies, (1 (6), 2024), 167–196. https://doi.org/10.34680/EISCRT-2024-1(6)-167-196

Issue

No. 1 (6), 2024: Experience industries. Socio-Cultural Research Technologies

Section

Horizons