ON THE PROBLEM OF SEGMENTATION OF MODERN TELEVISION AUDIENCES

Abstract

Modern screen culture, which emerged due to the rapid development of electronics and digital technologies, has transferred a significant amount of information of the most diverse nature to screens – from movie theater screens to screens of various modern gadgets. Audiovisual creativity, which began in the late XIX century with T. Edison’s tiny screen kinetoscope, in which the moving image was accompanied by the sound of phonograph, in the XX century, after the demonstration of films on large screens in huge halls, has returned in its bulk to the individual way of receiving information – through television broadcasting and the Internet. This article examines the problem of differentiation of audiences receiving audiovisual information and the problem of segmentation of modern screen culture on the example of publicly available terrestrial channels and stratification of niche channels oriented to the target audience, as well as the functioning of social networks on the Internet, which have shifted the attention of a significant part of screen information users. The study also deals with semantic and aesthetic aspects of information supplied to the viewer by terrestrial TV channels.

For citation:
Poznin, V. F. (2024). The Problem of Segmentation of Modern television audiences. Experience industries. Socio-Cultural Research Technologies (EISCRT), 3 (8), 54-81. (In Russian). https://doi.org/10.34680/EISCRT-2024-3(8)-54-81