NOSTALGIA FOR THE USSR IN THE IMPRESSIONS INDUSTRY: MUSEUM OF SOVIET LIFE

Abstract

The article is devoted to the cultural phenomenon of museums of Soviet life, which have become an expression of nostalgia for the era of the USSR. The subject environment of the museums of Soviet life actively forms the historical memory of the socialist past. Household artifacts reinforce nostalgic ideas about the USSR as a “golden time” of heroic victories and achievements of the Russian people. Museums exhibiting objects of Soviet life use immersive technologies of the impression industry. They immerse visitors in the past through contact with things, which causes strong emotional impressions. Unlike traditional or multimedia museums, in the space of the museum of Soviet life exhibits can be touched with your hands. This fact, along with the publication of marketing materials and direct impressions of visitors in their social media accounts, contributes to the blurring of boundaries between the real and virtual worlds, as well as between the past and the present. At the same time, combining the spiritual and material experience of owning things from the Soviet past, museums have become symbolic “places of memory”, enhancing nostalgia for the USSR, using the emotions that arise when meeting and tactile contact with the exhibits. The transition of museums to a digital virtual format while maintaining an offline mode of interaction with things allows them to be an effective tool for constructing ideas about the past and the social reality of the present.

For citation:
Tikhonova, S. V. & Artamonov, D. S. (2022). Nostalgia for the USSR in the Impressions industry: Museum of Soviet Life. Experience industries. Socio-Cultural Research Technologies (EISCRT), 1 (1), 137-152. (In Russian). https://doi.org/10.34680/EISCRT-2022-1(1)-137-152