Finding the truth vs creating an experience: anthropological radicalization in the rhetoric of the imperfect human

Abstract

This article analyzes the reasons for the emergence of an anthropological interpretation of rhetoric in contemporary philosophy, as well as the problem of competing ideological meanings characteristic of the era of confrontation between two political systems and their inherent value orientations. In philosophy, this confrontation unfolds as a renewal, on new grounds, of the historical struggle between sophistry and Platonism for spiritual leadership in ensuring collective will. In doing so, the author provides an anthropological radicalization of the well-known epistemological problem posed by Plato to sophistry. In this regard, of particular interest are the elegant ways in which
G. Blumenberg justifies the sophistic principle of "man as measure" in his works devoted to this anthropologically oriented rhetoric.
The appropriateness of the advocated rejection not so much of Plato's ideal state as of the principles of truth-seeking in favor of effect and impression-making is analyzed. The author argues that anthropological rhetoric, as understood by G. Blumenberg, being the rhetoric of imperfect humanity, fails to overcome the metaphysical limitations of sophistry. Meanwhile, abandoning the disinterested, collaborative search for truth, in which people accept various versions of its analogy as reality, takes on the characteristics of a global doxic mirror, thereby transforming it into the rhetoric of the big data cave.